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Deana Rich


Deana Rich, the Co-Founder and Co-CEO of Infinicept, is a highly respected payments industry professional with unparalleled risk, operations and compliance experience. In 2004 she founded Deana Rich Consulting, Inc, providing strategic risk management services to the payments industry. The company helped clients understand their risk tolerances, recognize their vulnerabilities, initiate effective procedures to manage exposures and implement the right risk policies, processes and systems. In 2014 Deana Co-founded Infinicept – combining her consulting experience with SaaS based software that allows payment facilitators to get up and running in weeks – not years. Her far-reaching experience in the industry, combined with a natural sense of professionalism and business acumen, has translated into profound insight into the payments industry from virtually every point of view—operations, underwriting and risk monitoring, information security, strategic business analysis, and industry and legislative regulations