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Julie Rasmussen

Julie Rasmussen

Founder and CEO - She Banks

Julie L Rasmussen is an experienced international business executive with over 20 years of CEO, COO and board experience. She has served on boards of multinational and private companies, including startups and private equity funded companies, as Non-Executive director, Director and Executive Chairman. She has executed strategic management transitions, established corporate governance standards, served on audit and governance committees and created, led and executed corporate and business development strategy. She has experience in private equity, both as a managing director and as an investor, as well as with merchant banking. She is currently the Founder & CEO of She Banks, a fintech startup whose mission is to improve financial literacy and economic outcomes for women.

Panel title

Building for underserved communities: Holistic thinking for fintech’s biggest inclusion challenges

Panel description

Fintech has long been touted as a transformative way to promote diversity and provide access to financial services to historically underserved or ill served groups. Many times diversity exists at the brand level and focuses on affinity. This panel focuses on the product level, identifying systemic challenges and barriers that have left groups marginalized or underserved.