Melissa Pancoast is the founder and CEO of The Beans, a financial care company that combines advances in machine intelligence and psychology to transform the way hard working Americans relate to their finances. Her previous work at the University of Oxford on a series of “Economic Strengthening” workshops is today being scaled by the UN, WHO, and CDC to more than 77 million families worldwide as a pillar in the global emergency response to COVID19 financial stress. Melissa has a Masters degree in Evidence-Based Social Intervention from the University of Oxford and a BS in Political Science from Stetson University.
Building human centered transaction classification models
In this session, participants will learn about the importance of transaction classification for consumer behavior, how to design experiments to determine your audience’s taxonomy, and how to build machine learning models capable of contextual relevance.