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Simon Taylor

Head of Strategy and Content

Roadblock title:

​How to avoid the mistakes everyone makes in fintech


Wednesday - 2:30 PM (5th floor - Manchester G)


Having worked in banks, fintech companies, as a consultant and at vendors - there are simple things everyone does wrong, and you’re probably about to make this mistake. Payments are easy; edge cases are hard. Lending is easy, getting paid back is hard and everything is compliance. If you don’t grok this as a software engineer, you will blow up the business. In this session, you will learn how to avoid common pitfalls while building fintech.


Simon’s Fintech Brainfood blog is one of the most popular in financial services with more than 30,000 subscribers. Including C-Suites large banks, Fintech companies and prominent VCs.

Simon is the Head of Content & Strategy at Sardine and Co-Founder of boutique advisory firm 11:FS. Simon has more than 20 years experience in technology and financial services. At TSYS Simon delivered one of the first Mobile Banking Apps in the United Kingdom, before being recruited by Barclays to lead payments change. At Barclays Simon has worked across consumer, SMB, cash management and capital markets. Having launched the Barclays start-up accelerator for the CTO.

Simon has worked with clients like HSBC, Barclays, Meta, Stripe and the Crypto industry and is a regular keynote speaker for C-suite’s including Santander, Stripe & Grab Financial Group. Today Simon advises Governments, Regulators and some of the worlds largest Banks, Financial Institutions and Corporations on how Fintech, open finance and AI will impact their business in the short, medium and long term.

Simon Taylor